Lori Shabtai and TOWN Commercial introduce the latest exclusive agency, 17 East 27th Street

Press Release, July 25, 2017


Lori Shabtai of TOWN Commercial announced the official leasing launch of 17 East 27th Street, the new cutting-edge commercial property located at the crossroads of Madison Square Park, the Flatiron District, and NoMad. Alongside her new partner and rising star Rachel Rainaldi, Lori has been tapped by Centaur Properties, New York City's premier real estate investment, development and management firm, to exclusively market the 4,300-square-foot space. 

17 East 27th Street is a visionary's dream inside and out. Situated on the ground floor, the space features approximately 50 feet of storefront frontage, as well as a unique, retro grandfathered sign and awning potential. With soaring 19-foot ceilings and original exposed brick walls inside, the space can be divided into a series of private offices or remain an inviting, open layout - perfectly poised to accommodate an infinite amount of commercial opportunities, whether in the restaurant, retail, school, office or medical sectors, or to host an emerging brand in need of a collaborative, dynamic venue. 

"I am incredibly honored and thrilled to introduce this extraordinary opportunity to the universe of creative global entrepreneurs in every sector," shared Lori Shabtai of TOWN Commercial. "The breakthrough space is most simply where someone's next adventure will become a reality in the ever-bustling neighborhood where countless other restaurants and corporations have done the same."  

Situated just steps from Madison Avenue, 17 East 27th Street joins over 2,200,000 square feet of office space in the neighborhood, championed by Credit Suisse First Boston, Sony, Yelp, William Morris Endeavor and Fidelity. Nearby landmarks like the Flatiron Building and The New York Life Building are joined by a constant influx of new hotels, such as The Ace, The MAve, The NoMad, Ian Schrager's just-opened EDITION, and the highly anticipated Virgin opening in 2018. 

Amidst the existing residential standouts in the dynamic neighborhood, a total of nine new development projects are slated for completion in the near future - multibillion dollar ventures either in their planning stages or under construction. The space also stands in proximity to some of the city's most desirable dining destinations, including Eataly, Madison Square Park's flagship Shake Shack, Eleven Madison Park (ranked World's Best Restaurant of 2017 by renowned culinarians Daniel Humm and Will Guidara) and The NoMad; as well as retail and health venues such as Lacoste, Restoration Hardware, ABC Home, Planet Fitness, Yoga Shanti and more.  

Under the leadership of Lori Shabtai, the property anticipates a strong and short stint in the competitive commercial market. Lori is an award-winning real estate veteran and industry leader, known widely for her sharp focus on investment sales; retail brokerage; international and national hotel, hospitality, and brand advisory services; as well as sales of residential and retail condos.  

Since joining TOWN, Lori Shabtai has been integral to the successful sales transaction of more than $1.4 billion; over 30,000 square feet of office leases and 6,000 square feet of retail leasing. A ten-year industry veteran, prior to joining TOWN, Lori served as an Executive Vice President with Winick Realty Group. Respected for her professionalism, diligence and vision, Lori's long list of successful transactions is highlighted with the leasing of the Puck Building's 39,000 square foot space to outdoor apparel giant R.E.I.; leasing of more than 60,000 square foot retail space at the Empire Hotel and 25,000 square foot retail space at Trump SoHo Hotel; and population of the Upper West Side's 350,000 square foot retail development with internationally recognized brands Whole Foods, Starbucks, Sephora, T.J. Maxx, and Verizon Wireless among others.  Lori exclusively represents YogaWorks and many other prestigious and exciting brands.

"I am thrilled to once again work with Centaur Properties, a truly visionary team of real estate developers and owners with whom I have a long history of success, respect and friendship," Lori said. "In this new venture, I am also proud to introduce Rachel Rainaldi, the newest member of my team whose expertise in commercial real estate and winning personality will work wonders to secure our success." 

Rachel Rainaldi combines a lifelong passion for real estate with an innate ability to foster valuable connections with people through any type of transaction. Beginning in the industry as a teenager while working in her father's commercial real estate office, Rachel thrives at the opportunity to help every client achieve their dream, and works down to the very last detail.  

"Now in this post-Internet and Amazon era, The New York City real estate market is miles from where it has been. 17 East 27th Street is the new definition of the retail market in New York City, where the latest global experiential trends will surely materialize." 

A testament to the space's fluidity, Lori plans to host pop-up galleries and Fashion Week events inside the space prior to signing a full lease. Private showings will begin on June 25, 2017, and can be scheduled through Lori Shabtai 917-767-2948 or Rachel Rainaldi 585-944-4328.

Rumor has it there is a VIP broker event being held at 17 East 27th Street on August 2nd. If you would like to be added to the VIP list, please send an email to

About TOWN Commercial

TOWN Commercial's focused, bespoke approach and dedication to understanding clients' needs is a point of differentiation within the crowded Manhattan commercial real estate marketplace and ensures that every opportunity is positioned to deliver optimal value. For tenants and landlords, the deep marketplace knowledge and negotiating prowess of the TOWN Commercial team is evident in every project, whether working in the retail, office, or medical sector. With access to the most in-depth investor pool in Manhattan, along with an accomplished track record of successful execution, the team provides unparalleled strategic insight and hands-on support to not only meet, but exceed, clients' acquisition, disposition and 1031-exchange needs.

About TOWN

Founded by Andrew Heiberger in 2010, TOWN Residential has cemented its position as New York's foremost luxury real estate services firm with seamless execution of best-in-class customer service by more than 500 local experts within ten prime Manhattan, Brooklyn and Queens locations. Completing more than 20,490 transactions totaling over $11.9 billion since inception, the firm celebrates success in luxury residential sales; leasing; the marketing, sales and leasing of property developments; commercial and retail.

Prioritizing genuine relationships with best-in-class local experts, TOWN Residential created a powerful network of more than 2,400 professionals within more than 125 offices spanning five continents. Clients and customers benefit from seamless interaction with Fortune International Group, South Florida's pre-eminent fully integrated real estate firm with a reach that extends into Latin America; Chestertons, one of the premier real estate firms in London and the Middle East; and Gilmar, Spain's largest real estate network headquartered in Madrid; The Fite Group Luxury Homes, the market leading independent luxury real estate firm in Palm Beach, Florida; and AVENUE Residential, the leading Hoboken-based brokerage, serving Hoboken, Jersey City, Weehawken and surrounding areas.

All endeavors are backed by TOWN Connect, a fully integrated real estate technology platform that exemplifies the firm's commitment to providing its Representatives, clients and customers with the most innovative and comprehensive applications to exceed all technology, listing and marketing needs.    


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